Why Do Mattress Companies Overlook Their Largest Market?

Posted by Eileen Pelletier on August 22, 2018. 0 Comments

Side sleepers make up over 65% of the population. Almost all mattress firms today focus on their mattresses and head pillows, yet a great mattress or head pillow alone, can not correct the sleeper's alignment, which could lead to back, hip, and knee pain. A mattress can not align a side sleeper's spine, only a knee pillow can. It can not cushion the knees, and it alone can not correct a side sleeper's sleep posture. Yet most mattress companies do not even offer knee pillows, not realizing that this important product is a necessity for most of their customers. How do we wake them up, and make them realize that that they are misleading customers with statements of improved sleep posture that do not apply to the largest segment of their market?