Why Do Mattress Companies Overlook Their Largest Market?

Posted by Eileen Pelletier on August 22, 2018. 0 commentaires

Side sleepers make up over 65% of the population. Almost all mattress firms today focus on their mattresses and head pillows, yet a great mattress or head pillow alone, can not correct the sleeper's alignment, which could lead to back, hip, and knee pain. A mattress can not align a side sleeper's spine, only a knee pillow can. It can not cushion the knees, and it alone can not correct a side sleeper's sleep posture. Yet most mattress companies do not even offer knee pillows, not realizing that this important product is a necessity for most of their customers. How do we wake them up, and make them realiz